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Content: A history (infographic)
A clever infogfraphic by Sheldrake and Karoshikula outlining the fast changing nature of content production. Source: PhilipSheldrake.com
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Google+ and SEO
Is Google’s strategy for gaming SEO by encouraging people to use Google+ going to work? ‘Plusification’ describes the phenomenon of sharing via Google+, Google’s social network, in order to gain impact...
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Customer Engagement: How & Why
Customer behaviour is changing, and rapidly. I’ve already covered the rise of the smartphone and the challenges that throws up for mobile commerce. Then there are the opportunities that new digital...
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(Paid for) Content Marketing
Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing. Content marketing is increasingly...
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2013: The Year of the Consumer
SEO success in 2013 is reliant on content, and lots of it. High-quality, relevant content is what users want. Austerity is one of the pressures driving and changing consumption habits. People...
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Art, performance and PR
Life has been busy. Working freelance with PLUS, a charity proving services for adults with learning disabilities, has been a buzz. I’m engaged by them to provide marketing, communications and PR...
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Social Media in the UK
What’s hot and what’s not in social media in the UK? Here goes. The UK is the most social country in the world. Are you surpised by that? I am. 51% of women and 49% of men in the UK use social...
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Content Marketing: What to look out for in 2014
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels...
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Tell Michele A secret
Michele Moran is an incredibly talented singer, actor and performer. She will be giving a show at the 2016 Telegraph Hill Festival. What’s exciting about Michele’s show is the way she is...
View ArticleData, Oil and Analogies
As oil was to the 19th century so data is to the 21st. Why? And what could it mean for our privacy? In the 19th and 20th centuries, oil and coal drove industrialisation. Britain’s last coal fired...
View ArticleLooking ahead to 2018
The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work...
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Content: A history (infographic)
A clever infogfraphic by Sheldrake and Karoshikula outlining the fast changing nature of content production. Source: PhilipSheldrake.com
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